The Real Decision-Making Process

Most decisions are not rational, or data driven. In fact, more than 50% of decisions made in organisations are made on gut-feeling or experience. Motivation, perspective and biases have more power than facts. So, what can you do to influence that process?

In this 90-minute webinar, we will cover:
• Motivation and biases: how to identify and leverage them
• Perspective: focusing on objectives rather than pain-points
• Choice architecture: presentation is everything

To allow for an interactive session, places are limited to 25 people.